If you have automatic updates set up like me, you will have seen these new logos grace your display almost like magic. Honestly, the new logo threw me somewhat; it wasn't until I opened it that I saw this mysterious new logo was a super clean-looking Instagram.
It was only half a year ago when Instagram last underwent a makeover, but back then, it was nothing this drastic. The look and feel have been applied to Instagram's other related apps, which now include Boomerang, Layout and Hyperlapse.
“The Instagram community has evolved over the past five years from a place to share filtered photos to so much more -- a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become,” the company’s official blog release stated.
The logo became iconic thanks in part to the hipster demographic, which was the first to popularise the app. The first logo used an image of a Polaroid camera, which had become synonymous with filter-heavy apps.
Nonetheless, Instagram decided it was time to switch things up and just joined a hoard of flat-design logos which now includes Uber and Google. The new Boomerang badge looks like a cousin of AirBnB’s logo, don't you think?
Finally, there are people who will love it and hate it, which is understandable when one of the respected apps changes something. Yet, the updates are only cosmetic, and looks are only skin deep, people -- don't forget that!